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TJ McBride Ministries
Solution
Ashly Agency created a weekly digital communications workflow that focused on content planning, short-form video editing, and optimizing platforms. This included developing weekly themes around prayer calls and Sunday messages, producing engaging 60–90 second video reels, crafting pastoral captions, and managing cross-platform distribution across Instagram, Facebook, YouTube, and Threads. Additionally, the agency provided content buffers for times when the ministry required extra support.
Challenge
TJ McBride Ministries wanted to reach a broader audience with biblical teaching throughout the week, but lacked a consistent system for producing short-form content, captions, and cross-platform distribution. The ministry needed support with:
Turning sermons and prayer moments into clear, digestible content
Maintaining consistent engagement despite schedule shifts
Producing polished video content to match the quality of Bishop’s teaching
Summary
TJMM wanted to strengthen their online presence and grow their spiritual impact by ensuring that Bishop McBride’s voice remained present and accessible past Sundays. The ministry needed a digital system that balanced Sunday’s message with modern content formats, delivered consistent messaging, and created room for deeper audience connection. This project required translating sermons and prayer calls into short, engaging formats without compromising spiritual depth. It also included developing an organized content rhythm that allowed the ministry to stay visible even during Bishop’s sabbaticals or missed Sundays. Through strategic content planning, story-driven editing, and pastoral copywriting, social media management successfully enhanced the ministry’s digital footprint and created a consistent online presence.
Faith + Purpose
Website Design, Social Media Management
TJ McBride Ministries needed a consistent, strategic digital presence that translated Bishop TJ’s pastoral voice into impactful content across social media. The project focused on increasing engagement around weekly prayer moments, teaching clips, and inspirational messages.
