%20Black.png)
Shunnaè McBride, Inc.
Solution
The website update emphasized clarity and storytelling, restructuring the site to introduce Shunnae effectively and establish trust early on. With a refined visual design and intentional content hierarchy, it clearly showcases her speaking engagements and ministry leadership while positioning initiatives like Meeting in the Ladies Room and Metamorphosis Mentorship as integral aspects of her work. This updated site provides a solid foundation for future growth and new opportunities without the need for constant adjustments.
Challenge
The primary challenge was alignment and clarity. Shunnaè McBride is a multifaceted leader, and the existing website struggled to communicate the full scope of her work without competing messages. Visitors could easily miss how her speaking, ministry, and organizations connected or where to engage next. Key challenges included:
Balancing personal brand visibility with organizational leadership
Creating a clear hierarchy between her identity and her initiatives
Ensuring the site felt pastoral and inviting, not overly corporate
Updating the site without losing the relational tone essential to faith-based audiences
Summary
As Shunnaè McBride’s platform continued to grow, her website needed to evolve from a simple informational site into a clear, intentional reflection of her leadership. She operates across multiple spaces, such as pastoral ministry, public speaking, and organizational leadership, which required a site that could hold all of that without feeling fragmented.
This update focused on presenting her work as a cohesive ecosystem. The website was restructured to lead with her identity and voice, then guide visitors naturally into her speaking engagements and the organizations she leads, including Meeting in the Ladies Room and Metamorphosis Mentorship. The result is a website that feels grounded, confident, and purpose-driven while serving both first-time visitors and long-time supporters with clarity and intention.
Faith + Purpose
Website Design, Branding
This project was a strategic website update designed to reposition Shunnaè McBride’s website as a personal digital portfolio. The goal was to clearly communicate who she is, what she leads, and how people can engage with her work.
